Advertising Trend

As an advertising agency in Riyadh, you are tasked with conceptualising a campaign for body positivity. It is a topic fraught with several challenges, least of which is approaching it with sensitivity. Body positivity is a growing trend around the world, with many people engaging in conversations about how all sizes and shapes of human beings are beautiful. So how do you design a campaign for your client? Consider the following points: #1 Choose a positive tone of voice. The tone and tenor of your campaign set the ground for the campaign’s success or failure. A topic like fat/thin shaming, or body sensitivity or even stigma attached to physical disability, must be approached humanely and with empathy. Most people are hesitant to talk about body positivity, or even how they feel about the state of their bodies. The campaign must have a friendly tone of voice, that brings out positive emotions without disparaging the target customer. However, it must succinctly get its mes...

The year 2019 has seen diverse branding and marketing campaigns for various products and services, right from the beginning. Its effects have been carried forward into current marketing news in 2020 which should be an even more engaging year with regard to brand marketing efforts. However, let us go back to 2019 when newer marketing techniques gained more traction. Let us also share a glimpse into the most trending aspects that are gaining currency not just in India but worldwide as well. The electronic medium has given us smartphones and computers with which the world is going online with gusto. With social media growing as the largest platform ever for interactions between various audiences, a majority of digital advertising agencies are reaping rewards as seen in the current marketing news and updates. There are several agencies which are now solely focusing on the digital space and social media for popularizing brands, products and services. This is a growing trend, nota...