Advertising Trend

News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. Today let’s discuss the news in our country that most of the channels are broadcasting all day and all night long. To attract the attention of viewers and gather more popularity for the channel, we may often come across this news tagged most of the time as latest Indian television news. Apart from all the other varieties of entertainment programs that we can enjoy over television, the most important of all has become the news that is broadcasted over it with no delay and a very less gap of time in between the events that occur and the transmission of the same. Thus, keeping us updated with the latest events and current affairs around the globe. With this in mind, the evolution of Indian Television News has also come a long way with thousands o...

According to advertising industry news , the “Lego Movie” has brought to the fore, the ways and means how kids’ minds work. It showed a kid’s mind is, in fact, an incubator of a marvellous world. A new ad has been created, produced by Hobby Films on a small scale but it looks like a movie trailer. A group of kids, who play with Lego bricks, were asked to think of a plot of the movie and these young minds could craft a world of ideas likewise. It looks like magic realism where a bank heist is involved along with a musical plot. There are codes to crack, a titanium fish, a diamond, a monster truck and so on. As the kids were playing with a Lego City Police Set, they were asked to plot out a movie. There are some important advertising industry developments in 2019. The year is, like any of the previous few years, full of challenges facing ad professionals. There has been a gradual decline in traditional advertising channels like print and television. There is a rise in new media acro...

As an advertising agency in Riyadh, you are tasked with conceptualising a campaign for body positivity. It is a topic fraught with several challenges, least of which is approaching it with sensitivity. Body positivity is a growing trend around the world, with many people engaging in conversations about how all sizes and shapes of human beings are beautiful. So how do you design a campaign for your client? Consider the following points: #1 Choose a positive tone of voice. The tone and tenor of your campaign set the ground for the campaign’s success or failure. A topic like fat/thin shaming, or body sensitivity or even stigma attached to physical disability, must be approached humanely and with empathy. Most people are hesitant to talk about body positivity, or even how they feel about the state of their bodies. The campaign must have a friendly tone of voice, that brings out positive emotions without disparaging the target customer. However, it must succinctly get its mes...

The year 2019 has seen diverse branding and marketing campaigns for various products and services, right from the beginning. Its effects have been carried forward into current marketing news in 2020 which should be an even more engaging year with regard to brand marketing efforts. However, let us go back to 2019 when newer marketing techniques gained more traction. Let us also share a glimpse into the most trending aspects that are gaining currency not just in India but worldwide as well. The electronic medium has given us smartphones and computers with which the world is going online with gusto. With social media growing as the largest platform ever for interactions between various audiences, a majority of digital advertising agencies are reaping rewards as seen in the current marketing news and updates. There are several agencies which are now solely focusing on the digital space and social media for popularizing brands, products and services. This is a growing trend, nota...