Current Marketing News & Latest Updates
- Duroflex & Safety
The whole world is growing increasingly fixated on safety and cleanliness these days, even though those two virtues were always supposed to be held in high regard. Thank China’s Covid-19 mismanagement for that. However, that has not stopped certain brands from using this moment to spread awareness of clean living, or in the case of Duroflex, clean bedding.
- It remains a fact that mattresses are victims of moisture seepage, dust accumulation, staining, spillage, bacterial growth, and dangerous viral collection
- The brand recently sparked off a keen health awareness campaign on the wings of its ‘Duro Safe Mattress Protector’ product
- Aside from using influencers and the digital realm in general, Duroflex has also employed the extensive reach of regional and national news channels to help spread the word.
This is the traditional market at its finest, but one that taps into the perfect time to capture people’s attention. Emphasizing the value of their own product by using an essential ‘need of the hour’ current marketing news message, Duroflex seems to have struck a winning chord among consumers.
- Hindware & Gas Leaks
Hindware Appliances. Just the name alone spells reliability and efficiency, though that has not always been the case. The company has risen up in recent years, and their current marketing news deals with gas leakage safety via their home cooking appliances.
- Partnering with TVC for Adonia Hob and implementing MaxX safe Technology, the brand promises gas leak prevention. In case of a leak, the stove knob automatically turns off
- Great attention has been shown to fire-related accidents. This is seen via Hindware’s latest advertisement that showcases the new MaxX safe Technology.
There are several ways to ‘stay safe’ in these uncertain times. Since several of us are spending more time indoors, it is crucial to get the safest appliances to share our living space with. Hindware’s marketing strategy captures this need well enough.
- IHCL & Travel
Indian Hotels Company (IHCL) has not made a secret of aiming to breathe fresh life back into the hospitality and tourism industries. Their current marketing news involves the masterful use of the hashtag #TravelForIndia.
- This is much in keeping with the ongoing support slogan ‘vocal for local’
- By increasing the need for people to ‘invest’ their travel time and money in all things India, the hospitality giant is looking to infuse hope into the Indian economy.
IHCL’s campaign centres on the promotion of indigenous tourism, which is both admirable and desirable.
- Absolut & Racial Bias
When it comes to interesting current marketing news, this one has the potential to be considered a winner.
- In a time when people are yearning to return to their favourite pubs and bars, the idea for a famous vodka brand to spread awareness of bias is nothing short of excellent
- Through a new digital film called ‘ISMs’ and with the eye-opening tagline ‘Born Colourless’, this is definitely one of the things that marketing should be all about in this day and age
- The brand shared how its core values of togetherness and freedom of expression have always gone hand in hand
- Not only does the campaign cover local issues around caste, the LGBTQIA+ community, race, and ethnicity, Absolut has taken its message global.
The thought-provoking nature of Absolut’s campaign ropes in genuine voices to help spread the message of unity and solidarity, to annihilate bias and shatter stereotypes, and to never let certain people (including certain Presidents) get away with feigning ignorance. We’ll certainly drink to that!
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