Top 5 advertising industry developments in 2019

According to advertising industry news, the “Lego Movie” has brought to the fore, the ways and means how kids’ minds work. It showed a kid’s mind is, in fact, an incubator of a marvellous world. A new ad has been created, produced by Hobby Films on a small scale but it looks like a movie trailer. A group of kids, who play with Lego bricks, were asked to think of a plot of the movie and these young minds could craft a world of ideas likewise. It looks like magic realism where a bank heist is involved along with a musical plot. There are codes to crack, a titanium fish, a diamond, a monster truck and so on. As the kids were playing with a Lego City Police Set, they were asked to plot out a movie.

There are some important advertising industry developments in 2019. The year is, like any of the previous few years, full of challenges facing ad professionals. There has been a gradual decline in traditional advertising channels like print and television. There is a rise in new media across mobile and video, and it will continue. There is a rise of millennials and Gen Z who favour mobile and video. Keeping them in perspective, people responsible for spreading the word about products and services will have to be more innovative to accomplish their targets.

1. Artificial Intelligence in the ad industry

It has been seen that there has been a growth in targeted advertising. Here the message of the ad is made to match and fit the viewer. There have been efforts made over the years to ensure that the message hits bang on the mark. In order to do this, Artificial Intelligence and its allied technologies can come as a major help. AI has brought in precision, eliminating any guesswork in the area of the targeted audience. Advertisers can make sure that irrelevant messages or messages detrimental to a brand’s positioning are not put across. AI is going to help in bringing in programmatic advertising. Programmatic advertising is already a tool of campaigns, it will be more to the point and accurate. It will bring in cost-effectiveness too.

2. Content remains supreme

From the earliest days of media, the content has been as important as it is today. Content is essential for engaging customers because through the content you’re giving them something. After a prolonged presence of social media in our lives, people are now expecting blog posts and videos. They are expecting social media updates about the brand that has come recently. Though everybody is doing some content today, one has to do it in a better fashion so that one stands out in the jungle of content.

3. Contextual advertising

Companies cannot collect personal data of people in order to gain information about their choices and so on. Consent of people concerned is needed. Here, contextual advertising comes as a great help. It gives the advertisers access to the webpages that consumers visit in the media space. It gives the advertisers a general interest data of consumers.

4. Video based advertising

Generation Z watches videos much more than the people of the previous generation. This group consists of about 1/3^rd of the world’s population and it watches more than 60 videos in a day. So, videos are going to be one of the most important advertising channels. The members of this generation tend to share information with their own group from the same generation.

5. CTV and OTT advertising


More viewers are turning towards Over-the-Top (OTT) app viewing and smart TV viewing. They are going away from linear TV watching. Advertisers love CTV and OTT advertising. Ad views on OTT have grown around 30 percent till now. Viewers are now going away from cable TV to smart TV and app-based TV programs. People were irked by advertisements but today advertisers are crafting ads that align with the viewing experiences of consumers.